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Role Of Flexible Packaging In E-Commerce

Although the COVID-19 vaccine is here, its availability to everyone will take some time. The duration of the pandemic has resulted in a widespread change in habits and behaviors. It also includes how people go out and shop. With most retail stores closed down, people had to purchase online. Although in-store shopping will resume eventually, online shopping trends are not going to fade away now. In fact, the e-commerce industry is expected to grow further by 18% in a couple of years.

This shift in shopping behaviors has resulted in brand owners requiring bringing significant changes in their product designs. Now they have to deviate away from using retail designs and, instead, use e-commerce influenced designs. Having that said, brand owners have to consider a lot of factors while packaging their products for e-commerce.

Inherent product protection

E-commerce has resulted in an increase in the number of touchpoints between order placement and product delivery. An e-commerce product has to be handled three times more often compared to a retail product. In such a scenario, using flexible packaging can help protect your product in the best possible way. Flexible packaging is more durable and can resist spills and breakage. It can also keep more than one product together without resulting in any damage.

Reduced environmental impact

For some products, flexible packaging can provide ample protection without using too many materials. A corrugated box, on the other hand, may need to be secured further using another corrugated box to make the product ready to endure a harsh shipping procedure. Brands must understand that using too many packaging materials can increase the environmental footprint of a product significantly. For instance, a pair of shoes delivered in an over-box tends to have a higher environmental impact of fossil fuel consumption and greenhouse emissions.

Another factor to consider is the use of the product after consumers receive it. For instance, clothing and shoes tend to have return rates up to 50%.

Flexible packages can utilize re-closable features that make it easy for consumers to return the product. It will eliminate the requirement of new packaging material for the product return at the consumer side. Thus, it will reduce the environmental impact of packaging substantially.

Shipping savings

E-commerce ships individual units of products instead of dispatching bulk units. In such a scenario, the cost of shipping has to factor into the consumer’s decision-making process. Brand owners have to understand the impact of product and packaging design on costs in order to drive sales and reduce shipping expenses. One of the benefits of using flexible packaging is that it reduces the dimensional weight of the product during shipping and storage. This space efficiency helps brand owners reduce shipping costs.

Since e-commerce has become a more significant aspect of shopping in recent times, it has become quite necessary for brand owners to pay attention to deploy every possible measure to increase shipping efficiency and reduce costs. If you want to find the best packaging solution for your e-commerce product, you can contact your packaging supplier to get the best workable suggestion.