Overpackaging is a big problem that companies run into. While it is not always common, it can stand to be a problem for some companies. 

The line between safe and wasteful is something that companies will teeter, but it is best not to cross over. If you’re boxing something too much, such as adding ten different boxes to something, or even adding some excessive filler that will make the box get too big. 

Another big thing is double layering. Yes it’s good to layer such items, but when you add too much, it starts to become almost wasteful, and consumers are speaking out against it.

Yes, consumers are Getting upset 

Consumers are getting upset with this, and for a good reason. so many of them are sharing viral videos of their packages all being stuffed, and hating how large it’s getting. See this as a warning for your own packaging rather than a direct callout, sure, but also, realizing that you’re doing this is a huge part of things, and it can play a big role in the overall scope of your packaging capabilities. 

How to Fix This? 

While you want to have good packaging that protects the item, you don’t want to be too wasteful. What’s the solution for this sort of packaging faux pas? 

The answer is eco-conscious alternatives to overpacking.   This, of course, means smart packaging. Using smart technology and leveraging it to help with packing your items better is a good place to start. They will offer suggestions on the best ways to package your items, and in turn, build a better packaging experience as a result.

Another one is using right-sizing. This is of course, when you have packaging that’s the right size, and you begin to ensure that it’s fitting for the item. Whether leveraged by AI or testing, using this will help fix your improperly fitting items. 

Layered compartments are one of them. Adding compartments with different layers is a big part of it.   Being able to add different ways for your packaging to stand out and shine will, from that point forward, really make it stand out.

Your goal, when putting together such packaging, is to offer these unique ways to prevent overpackaging. Do it today, and see for yourself just what types of packaging you will be able to use, and how to make it really stand out. 

How Brands are Responding 

If you’re not convinced, taking a look at the corporate branding and the way they’re responding is another big part of it. Brands are fighting back against accusations of not taking care of their packaging and upsetting customers. 

Some of the ways include public apologies for the improper structure of the packaging, and then from there, taking responsibility. Some of them as well, have opened the floor for customers to offer feedback for such objects, in turn building a better, more remunerative design that will in turn, stand out as well. Being able to build your packaging in such a manner plays a critical role in the future of such packaging endeavors, so by doing this, you’ll definitely take responsibility to make your packaging better.

Don’t end up being a viral video on improper packaging. Start to take matters into your own hands today, and work on trying to reduce the packaging that you have. You owe it to yourself to ensure that your packaging meets the company expectations, and prevents overpackaging in its own way. In doing so, your packaging will stand out, get better, and really shine in its own unique ways as well.