One thing that you’ll start to see is packvertising, where the packaging is basically an advertising and promo campaign. There are many different companies already using this. For those businesses looking to have promotional campaigns that span multiple channels, this is a good way to do this.

One good example of this is Audi’s advertising campaign. The goal of this was to aim the advertising at the AWD system that’s called the Quattro, and it’s one that shows how powerful it is for driving in all sorts of weather, including inclement weather.

The packaging was actually done with a type of package that fit it well, and had a nice stenciling to it. They also made a spray that’s water-repellent, so that you could put the words onto any sort of surface, and it was pretty cool.

They sent this packaging out to different dealers across the world, so they could make a guerrilla campaign that worked. Whenever there was rain in the forecast, they would use this packaging, and get people interested. They made it a red color, and also had the logo in white, which was really good to stand out in its own unique manner. 

Now let’s talk about another one.  Jewelry with concrete.  You read that right. One type of jewelry that’s started to form is called Concrete Jungle which was a popular song that Bob Marley composed, created a box that’s briefcase style with a look that’s patinated, along with elegant, creating a design that’s engaging and intense too. This is one that’s premium, and also offers a sleek green pain that’s ecological, and also has some gold embellishments there.  

This is one that’s good for unboxing, and it came with different types of accessories too. This packaging was so popular that it even got rewarded for being eco friendly, innovative, and also really good for positioning the brand. 

Another one is the candy industry. You probably see this a whole lot whenever you look at foodstuffs, but some have really set the bar quite high.

Dirty cows are one of them. This is a vegan chocolate vendor that has created a vegetable chocolate that’s purely made from vegetables. They do criticize even just exploitation of the cattle, and you see it with the sign that’s on there, and the letter o that’s there. This design is one that uses a white background with a satin finish in a black color, which is supposed to represent a cow.

The final touch is the chocolate berries that are peeled there, showcasing that this is an authentic and really tasty item.

There are other types of chocolate that have started to use this. with the different packaging that’s out there, many brands have to stand out.  Some brands have started to push for showcasing the aroma of coffee as well in lots of cases.

One type of company utilizes a powder blue coloring to this. They use a white typeface that’s got an italics on this, and is presented as alluring, fun, but also quite rigorous.  There are also different nutritional values and ingredients that are there, which are great for those looking to watch their health as well.  Having stunning photos of coffee beans and the different curls also created a particularly powerful image to this.

There are a lot of great ways for packaging to really shine and grow in tons of cases. A lot of times, people are not realizing just what kind of impact that they have, and what you can do with this too, to change the packaging.